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February 14, 2016 / hollywoodreporter35

5 simple ways to increase online store sales

The good news is that online sales are exploding. Now, more than ever, people are opting to go for the online marketplace, instead of a brick and mortar marketplace. Why? Cost and convenience are two of the major issues. However, as an online merchant, capturing that online audience and getting those online customers can be tricky.

Here are 5 simple ways to increase your online store sales:

1. Make good photos. Photos are the key to selling things online. Spend time and effort on making your photos good. White backgrounds are usually the way to go.


2. Tell your story by creating a detailed ABOUT ME page.
People want to know who you are and where you come from. That’s what distinguishes you from everyone else on the planet. Your products have a story – make sure to tell a memorable one.

3. Get a Free Trust Seal 
We recommend ScanVerify.com. The trust seals let your customers know your store is safe from viruses. This increases sales and conversions.


4. Promote your online store on Social Media: Twitter, Facebook, Instagram, Tumblr, WordPress.

5. Don’t forget in-person advertising. Carry business cards and tell people you meet in person about your store. Even though the store is online, your customers are real human beings who value personal interaction.
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